When you want to reach a wide audience with your research, optimization of the content you publish is the key to doing so. Yes, your content itself is important, but if it’s not hitting all the search engine requirements to come up when a user is looking for the topic, it won’t get caught by the web crawlers and seen by readers.

There are many articles on how to optimize your approach to publishing the research findings that give you suggestions such as when to avoid publishing (seasons and dates), things to say and to avoid saying, and little tweaks you can use to make sure your work is picked up by web crawlers. These optimization tips can help you create a framework to use when you are ready to publish your work.

Tips to Optimize Your Paper’s Content

There’s a lot you could learn when it comes to optimizing your paper’s content, but ultimately, there are three simple parts you can focus on to get you started. When a user generates an electronic search through a web crawler, it scans your title, abstract, and keywords to find the matches with the most authority on the subject.

Your paper can be the best, most informative article on the topic in question, but if it’s not digitally optimized, the user will never see it, and if they don’t see it, they won’t cite it. Citations are part of how your work’s impact is judged, so it all goes back to the way you have optimized, or not optimized, your paper.

Consider these tips as you put together the format of your article:

●      Your title is important. Make sure it contains a general explanation of the topic, along with a subtopic that gives a little extra detail. Look up keywords that are searched often on the subject and include some of them in the title. Avoid being too specific unless your goal is to target a specialized audience. Keep the entire length of your title to between 10 and 20 words.

●      Include a meta description. When your work does show up on a search engine’s results, it contains the title and a short snippet of the content in your paper. You can customize what is shown in order to better demonstrate what your paper consists of in the meta description.

●      Add alt text to your images. Each image, when you upload it to a publishing site, has the option of having a caption or text assigned to it. These captions act as keywords when the web crawler is searching for results to a query.

These tips can help you optimize your paper, but there are more things to keep in mind when you head out to publish work.

What to Do - and What Not to Do - to Get Published

Publishing companies aren’t hush-hush about the tricks to ensuring your work gets more visibility. They clearly let you know that the summer months of June, July, and August, and the late fall months of October and November tend to be the busier seasons. That doesn’t mean you can’t submit your paper during these times; it just means it’s going to take longer for them to get back to you and you’ll be dealing with a lot of competition. But if your paper is interesting and important, it will stand out from the crowd anyway.

Still, there are some things you shouldn’t do when you attempt to get your work published. For one, studies have shown that papers submitted on the weekend, particularly Sundays, have less of a chance of getting published. Tuesdays have the highest acceptance rating.

As you optimize your approach to publishing your research findings, you should consider the day you plan to submit your work carefully. If there’s a holiday approaching, wait until the typical vacation times are over and people are back to work and caught up. Avoid submitting your work on the weekend, even if that’s when you get it done and have the extra time to send it.

Between better paper optimization and considering your timing carefully, you have an increased chance of being published in the magazine or journal of your preference.

Use Impactio to As Part of Your Publishing Approach

When your goal is to showcase your authority to the publishing company and get your work out to a wide audience, part of the approach starts with the program you use to compile your work. Publishers around the world recognize Impactio because it’s a platform that was built for academic experts, so it’s a name they trust.